ESA Blog

#1 Pitch #2 Reflection In my last pitch, the comments I received were all positive, so I decided to keep the same pitch. #3 Change (from feedback) In the first pitch, my peers told me to incorporate the functionality of the app to my customers to complete the pitch, so I added the basic functionality of my product to my second pitch. Those were the only changes I had made.

#1 Avi A 1) Who they are and what their background is. He is an Entrepreneur and he started A.A. IRIE Perfume Inc. and he is currently still the active CEO of the company. 2) Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier), and how the person fills the spot. He is the Domain Expert because he is engaged in the same business activity that I want to be in. His business is wholesale, retail, manufacturing, exporting/importing of fragrance. He knows every brand in the market and every unit price per bottle. 3) A description of how you found the person and contacted the person. This person is my father and he is the CEO of our family business. I called him. 4) The nature of the exchange you have with the person -- what favor did they do for you? What is the return expectation? He sent me to college in hopes that I would pursue a degree that would help me enhance the family business in the future. 5) How will includin...

Book: Mindset by Carol Dweck 1) What was the general theme or argument of the book? The author, Carol S. Dweck, and her colleagues researched a simple belief that gives us guidance and is part of every aspect of our life. 2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? In my opinion, the book enhanced my view of different mindsets. In the book, they discuss two different mindsets: a fixed mindset and a growth mindset. A fixed mindset is formed around the belief that you are not subject to change. Your intelligence, personality, and other traits are set and they will never change. On the other hand, a growth mindset is one of learning and adaptiveness. A growth mindset is welcome to feedback and grows from it. These two mindsets link back to ENT3003 because an entrepreneur has the option to have a fixed mindset or a growth mindset based on his environment and status. 3) If you had to design an exercise for this...

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life? I am Eli Avshara. I have an entrepreneurial spirit with a charismatic charm that directs people in my direction. These skills translate to a more motivated and goal oriented employee. I aspire to become a business owner or to take over a business and operate it at optimal efficiency by adjusting the areas of development within the organizational structure. 2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). The service I am offering is an application that will save people years worth of their time. For the most part, people have been getting used to waiting long lines because they don't have any other alternative. It’s not like you can just ...

#1 Pitch #2 Reflection In my last pitch, the comments I received were mostly positive except one comment that stated that I needed to add the functionality of my product to my consumers. There was no silly feedback. I think all of it was constructive criticism and feedback. I thought telling me to add the functionality of my product to the pitch was insightful because I had not thought about incorporating it in the first pitch. #3 Change (from feedback) In the last pitch, my peers told me to incorporate the functionality of the app to my customers to complete the pitch, so I added the basic functionality of my product.

1) Describe five ways in which you think you have human capital that is truly unique. What is it about you, exactly, that makes you different? Write this up in a detailed list. 1. Intelligence/Knowledgeable I am a knowledgeable person with useful information about most things I am involved in. 2. Analysis Skills Primarily in my writing and my evaluation of business structures, my analysis skills are proficient in finding errors in structure and finding flaws in the workplace. 3. Good at any Physical Labor (warehouse jobs) I have been working in a warehouse since I was 4. The warehouse is owned by my father. I have experience organizing, unloading, reshelving, creating invoices, and pretty much every aspect of running a warehouse. 4. Charismatic Leader/Organizer I have the charisma and organizational skills to lead and attract followers. Verbal or face to face communication is where my strengths lie. 5. Persistence I have a very persistent personality. If I start s...

Customer Avatar What kind of hobbies does your customer have? 1. Shopping 2. Cooking 3. Wine Tasting What kind of car do they tend to drive? (What color is it?) 1. Honda Minivan 2. Escalade What TV shows do they watch? 1. Keeping up with the Kardashians 2. CSI 3. Criminal Minds 4. Law and Order 5. Cooking Shows 6. Dr. Phil Do they have children? - Yes, most of my customers will Are any of them adopted? - Depending on the demographics of the area - Rich or poor area What are their favorite books, and who are their favorite politicians? - Fifty Shades of Grey (Book) - Donald Trump/Hillary Clinton How old are they? - 20-30 years old How old do they feel? And so on. The richer the detail, the better. - Depending on how many kids, they said they feel older or younger. If they 1 or no kids they were satisfied and if they had 2 or more they had a little bit more stress in their life. Part 2 What do you have in common with the custom...