18A - Create a Customer Avatar

Customer Avatar
What kind of hobbies does your customer have?
1. Shopping
2. Cooking
3. Wine Tasting
What kind of car do they tend to drive? (What color is it?)
1. Honda Minivan
2. Escalade
What TV shows do they watch?
1. Keeping up with the Kardashians
2. CSI
3. Criminal Minds
4. Law and Order
5. Cooking Shows
6. Dr. Phil
Do they have children?
- Yes, most of my customers will
Are any of them adopted?
- Depending on the demographics of the area
- Rich or poor area
What are their favorite books, and who are their favorite politicians?
- Fifty Shades of Grey (Book)
- Donald Trump/Hillary Clinton
How old are they?
- 20-30 years old
How old do they feel? And so on. The richer the detail, the better.
- Depending on how many kids, they said they feel older or younger. If they 1 or no kids they were satisfied and if they had 2 or more they had a little bit more stress in their life.
Part 2
What do you have in common with the customer avatar? If you have anything in common
with the avatar, do you think that is a coincidence? Why?
I go out to shop in stores and I have to wait in ridiculously long lines sometimes.
I don’t really have much in common with the avatar aside from the need to wait in
shorter lines.

Comments

  1. Andrew Maines BlogMarch 18, 2018 at 1:30 PM

    Eli, I thought you did a great job describing and creating your avatar. I think this exercise was cool because it really allowed us to put a face with the unmet need that so many people have. Attaching characteristics and personality traits with this need made the need much more concrete and understandable. When you talk about a need and who has a need and all of that information, it is sometimes hard to understand who has a need and why and this exercise definitely made that an easier question to answer. Well done!

    ReplyDelete

Post a Comment

Popular posts from this blog

7A – Testing the Hypothesis, Part 1

Opportunity : Apple is intentionally slowing down their older iPhone’s processing speeds, so their consumers/customers have to upgrade to their next product. The who : Apple Inc. The what : They are intentionally slowing down their older iPhones processing speeds The why : So consumers have to upgrade to their next iPhone Hypothesis Testing the Who: I believe there are others that have the same problem/need. I would say it is safe to assume that most iPhone users with outdated iPhones experience some variance of processing speed issues. Testing the What: Are all iPhones slow or just the older versions? Is apple bad or do all companies do this and just haven’t been caught? Testing the Why: Why do you still have an older iPhone if this is an issue? Why do you still stay with Apple? Interviews: #1 - Michael P. Michael is an owner of the iPhone 6 Plus. He has had the phone for two years now and said it was perfectly fine during the first y...
Read more

9A - Testing the Hypothesis, Part 2

Opportunity  The Who : UF Students The What : Accessibility to a quiet study room in a library The Why : Never available when needed—especially when exam season starts Interviews #1: Ryan B Ryan said every time he goes to the library when he needs to study for an exam. He either has to wait a few hours for an available room or he just leaves the library because he cannot get anything done. He said he just comes back later to study when the library clears up, but he loses hours of study time because of the lack of study rooms available. #2: Cameron B Cameron said her roommates are really obnoxious and loud every time she tries to study in her room, so she relies on the library to study, but during exam time, she only finds it difficult to find a study room in any of the libraries. #3: Michael L Michael said he agrees that this is an issue, so he only uses the library when it starts to clear out. The only time that the library clears out...
Read more

8A - Solving the Problem

Opportunity:  The dog park at the Standard is filthy about 95% of the time. The dog owners at the Standard do not pick up their dog's shit in the dog park and it builds up over time and smells like a landfill. There are pooper scoopers and complimentary poop bags available near the trash can for every Standard resident, yet there is still dog poop scattered all over the grass in the park. As a resident of the Standard, I expect the dog park to remain clean, so my dog can use it and then after he's done, his shit will get picked up and thrown into the trashcan by me, owner of said dog. Solution: A dog park lifeguard/poop-guard The Standard will hire a few people to watch over the dog park 24/7 in shifts. These individuals watching/protecting the dog park will ensure every resident picks up their dog's shit or the owner will be fined by the Standard. There is currently only a fine if your pet defecates in the hallways of the building, but I am suggesting we also in...
Read more