27A - Reading Reflection No.3

Book: Thinking, Fast and Slow by Daniel Kahneman

1) What was the general theme or argument of the book?
The general theme or argument of the book was an explanation that there are 2 routes of persuasion based on 2 basic mindsets. One is fast(intuitive thinking) and one is slow(rational thinking).

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
In my opinion, the book connects with and enhances what I learned in ENT3003 about how to
approach the customer and persuade them to buy your product. The book focuses on establishing the
difference between intuitive and rational thinking because both are different mindsets that require
different approaches when trying to persuade.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
Based on the book I read, my exercise would involve my participants figuring out whether they are an
intuitive thinker, who is fast, automatic and emotional or a rational thinker, who is fast, deliberate and
systematic through a set of pitches designed for either intuitive or rational thinkers. Based on how the
class responded and analyzed to each pitch would determine whether they sided more with the rational
thinkers pitch or an intuitive thinkers pitch.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

I was most surprised by the idea that there are 2 main methods to persuade an individual, which
is based on the concept that there are only 2 basic mindsets or modes of thinking. I think if you
know everyone's mode of thinking in a business environment, then you will be able to properly
persuade them using the correct system of persuasion that is tailored to their mode of thinking.

Comments

  1. UnknownApril 15, 2018 at 5:03 PM

    Hey Eli! I think you have a great post and chose a very interesting book to read. I think it is really cool how different strategies to persuade someone can be used depending on the person's type of thinking process. This book is very applicable to this class because it helps entrepreneurs determine how they will try to persuade potential customers. I love your in class activity and would love to find out what type of thinker I am. I also find it surprising that there are only two main mindsets, but do think it would be useful for a business to categorize people this way.

    ReplyDelete
  2. Andrew Maines BlogApril 15, 2018 at 5:40 PM

    Eli, I thought you did a great job talking about this book. It's funny to me because I have heard of this book in many instances and have heard great things about it. Unfortunately I have not had the opportunity to read it yet, however after reading your post, it definitely sparks my interest. It is definitely interesting how the thinking process effects us and I'm intrigued to learn more about myself and my thinking process. Great job!

    ReplyDelete
  3. UnknownApril 15, 2018 at 8:42 PM

    Hey Eli! You did a great job with summarizing this specific reading and answering the questions! I really like the assignment that you created for the class in the fact that it helps people realize where they fall on the spectrum! I think this would be very beneficial for everyone that completes this assignment and would help them be successful in their future business and career ventures!

    ReplyDelete

Post a Comment

Popular posts from this blog

7A – Testing the Hypothesis, Part 1

Opportunity : Apple is intentionally slowing down their older iPhone’s processing speeds, so their consumers/customers have to upgrade to their next product. The who : Apple Inc. The what : They are intentionally slowing down their older iPhones processing speeds The why : So consumers have to upgrade to their next iPhone Hypothesis Testing the Who: I believe there are others that have the same problem/need. I would say it is safe to assume that most iPhone users with outdated iPhones experience some variance of processing speed issues. Testing the What: Are all iPhones slow or just the older versions? Is apple bad or do all companies do this and just haven’t been caught? Testing the Why: Why do you still have an older iPhone if this is an issue? Why do you still stay with Apple? Interviews: #1 - Michael P. Michael is an owner of the iPhone 6 Plus. He has had the phone for two years now and said it was perfectly fine during the first y...
Read more

9A - Testing the Hypothesis, Part 2

Opportunity  The Who : UF Students The What : Accessibility to a quiet study room in a library The Why : Never available when needed—especially when exam season starts Interviews #1: Ryan B Ryan said every time he goes to the library when he needs to study for an exam. He either has to wait a few hours for an available room or he just leaves the library because he cannot get anything done. He said he just comes back later to study when the library clears up, but he loses hours of study time because of the lack of study rooms available. #2: Cameron B Cameron said her roommates are really obnoxious and loud every time she tries to study in her room, so she relies on the library to study, but during exam time, she only finds it difficult to find a study room in any of the libraries. #3: Michael L Michael said he agrees that this is an issue, so he only uses the library when it starts to clear out. The only time that the library clears out...
Read more

8A - Solving the Problem

Opportunity:  The dog park at the Standard is filthy about 95% of the time. The dog owners at the Standard do not pick up their dog's shit in the dog park and it builds up over time and smells like a landfill. There are pooper scoopers and complimentary poop bags available near the trash can for every Standard resident, yet there is still dog poop scattered all over the grass in the park. As a resident of the Standard, I expect the dog park to remain clean, so my dog can use it and then after he's done, his shit will get picked up and thrown into the trashcan by me, owner of said dog. Solution: A dog park lifeguard/poop-guard The Standard will hire a few people to watch over the dog park 24/7 in shifts. These individuals watching/protecting the dog park will ensure every resident picks up their dog's shit or the owner will be fined by the Standard. There is currently only a fine if your pet defecates in the hallways of the building, but I am suggesting we also in...
Read more