ESA Blog

Customer Avatar What kind of hobbies does your customer have? 1. Shopping 2. Cooking 3. Wine Tasting What kind of car do they tend to drive? (What color is it?) 1. Honda Minivan 2. Escalade What TV shows do they watch? 1. Keeping up with the Kardashians 2. CSI 3. Criminal Minds 4. Law and Order 5. Cooking Shows 6. Dr. Phil Do they have children? - Yes, most of my customers will Are any of them adopted? - Depending on the demographics of the area - Rich or poor area What are their favorite books, and who are their favorite politicians? - Fifty Shades of Grey (Book) - Donald Trump/Hillary Clinton How old are they? - 20-30 years old How old do they feel? And so on. The richer the detail, the better. - Depending on how many kids, they said they feel older or younger. If they 1 or no kids they were satisfied and if they had 2 or more they had a little bit more stress in their life. Part 2 What do you have in common with the custom...

Last week, you investigated the beginning phases of your customer segment's buying behavior process. This week, I'd ask you to take a closer look at the back half of the buying process: how customers evaluate alternatives, how they purchase a product/service, and how they evaluate the purchase afterward . I'm again asking you to complete three customer interviews to help us better assess your segment. Moreover, this exercise helps us practice opportunity assessment, or the "ability to evaluate the content structure of opportunities to accurate determine their relative attractiveness." 1) Find three people who would fit that segment and arrange to interview them. #1 - Tanguy E.P. #2 - David ES #3 - Michael P 2) Segment Avoid waiting in long lines Application: LineCutter Waze-like user interface consisting of: GPS routing in malls to give quickest route to store Alerts when stores are empty/clear out Waiting times on store lines Gener...

For this exercise, I'd like you to reflect on the past two months. In your post for this exercise, pretend that you're talking to a student from next semester's course. What would you tell them? I would tell them to start the entrepreneurship posts and activities with an actual idea in mind or at least a direction instead of jumping from opportunity to opportunity. 1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? I have acquired a new an entrepreneurial viewpoint and a new more direct method in obtaining information. This class has helped me develop a more curious behavior. One that will help me seek out opportunities and act on them. 2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? W...

1. Entrepreneur: The Wright Brothers What surprised you the most? I was most surprised about how long it took the Wright Brothers to pursue developing the airplane or the first functioning flying machine. What about the entrepreneur did you most admire? I admire the creativity and ingenuity that the Wright Brothers possessed. Those traits led them to create the first functioning flying machine. There innovation inspired our modern day transporting machines, which is astonishing and it changed our outlook on transportation around the world forever. I also admired how the Wright Brothers managed to build this feat of aviation without having any formal training as engineers or a high school diploma. What about the entrepreneur did you least admire? The thing I least admired about my entrepreneurs was that they put away the Wright Flyer because they said it was beyond repair. I think they gave up on the Wright Flyer and that's why they claimed it unfixable. D...

Segment The general public and I, hate waiting in long lines anywhere at almost any time. Questions: What’s your first thought when you see a long line? Do you mind waiting in lengthy lines? If yes, do you feel the frustration worsen the longer you wait? If yes again, do you wish there was a way to avoid long lines? Interviews: 1. Nicole S The first thing that comes to mind when Nicole sees a long line is how can I avoid it or how can I make it shorter? She continued into her brief rant of how much she hates waiting in long lines and would pretty much rather be stuck anywhere else. She says that she gets more anxious the longer she waits in line, but the frustration remains constant throughout the whole wait. Based on her responses, there is an opportunity presented somewhere in between choosing to wait in line or avoiding it. With that being said, Nicole would greatly appreciate my potential app, “Line Cutter”. 2. Ryan Brad. The first thing Ryan told me about wa...

1) You. Who you are. What your talents are. What your skills and experiences are? Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life? I am Eli Avshara. I have an entrepreneurial spirit with a charismatic charm that entices any individual in my direction. These skills translate to a motivated and goal oriented employee. I aspire to become a business owner or take over a business and operate it at optimal efficiency. 2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). The service I am offering is an application that will save people years worth of time. For the most part, people have been getting used to waiting long lines because they don't have another choice. My application, Line Cutter, offers the user an option to search any store in his area and check on the current wai...