Book: Thinking, Fast and Slow by Daniel Kahneman 1) What was the general theme or argument of the book? The general theme or argument of the book was an explanation that there are 2 routes of persuasion based on 2 basic mindsets. One is fast(intuitive thinking) and one is slow(rational thinking). 2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? In my opinion, the book connects with and enhances what I learned in ENT3003 about how to approach the customer and persuade them to buy your product. The book focuses on establishing the difference between intuitive and rational thinking because both are different mindsets that require different approaches when trying to persuade. 3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve? Based on the book I read, my exercise would involve my participants figuring out whether they are an intuitive thinker...
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