20A - Growing Your Social Capital

#1 Avi A
1) Who they are and what their background is.
He is an Entrepreneur and he started A.A. IRIE Perfume Inc. and he is currently still the active CEO of the company.
2) Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier),
and how the person fills the spot.
He is the Domain Expert because he is engaged in the same business activity that I want to be in. His business is wholesale, retail, manufacturing, exporting/importing of fragrance. He knows every brand in the market and every unit price per bottle.
3) A description of how you found the person and contacted the person.
This person is my father and he is the CEO of our family business. I called him.
4) The nature of the exchange you have with the person -- what favor did they do for you?
What is the return expectation?
He sent me to college in hopes that I would pursue a degree that would help me enhance the family business in the future.
5) How will including this person in your network enhance your ability to exploit an opportunity?
In the future, I hope to be working side by side with him until the day he decides I have learned everything I need and now he can resign and pass the torch.

#2 Eli M
1) Who they are and what their background is.
He is the sales executive. He has been working for the business since 2005. He used to work for Dell. He has experience with technical and software help.

2) Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier),
and how the person fills the spot.
He will fill the position as the market expert because he knows all the listings of every name brand active in the market. Along with that, he is conscious of the frequent price changes that occur to the fragrance because of the value of the company.
3) A description of how you found the person and contacted the person.
He is an employee of A.A. IRIE Perfume Inc. and I called him.
4) The nature of the exchange you have with the person -- what favor did they do for you?
What is the return expectation?


He agreed to talk to me over the phone with the expectation that I would interview him briefly about how efficiently and effectively we're approaching our varying clientele.
5) How will including this person in your network enhance your ability to exploit an opportunity?
He is an expert in his field after years of experience and could potentially mentor me or I could shadow him. I would like to make some form of effort to try and learn from him.

#3 Alex Mumbai
1) Who they are and what their background is.
Supplier and mutual client of A.A. IRIE Perfume Inc. He has a multi-million dollar company and he originates from India. He has no formal degree and he is also an entrepreneur.
2) Which 'slot' you are filling with each person (i.e., domain expert, market expert, supplier),
and how the person fills the spot.
The position that he fills is the supplier because he is selling products and services to our organization and other organizations in our industry.
3) A description of how you found the person and contacted the person.
He is a supplier of A.A. IRIE Perfume Inc. I acquired his phone number and called him.
4) The nature of the exchange you have with the person -- what favor did they do for you?
What is the return expectation?
He agreed to talk to me over the phone with the expectation that I would interview him briefly about certain points of our business.
5) How will including this person in your network enhance your ability to exploit an opportunity?
He will be a future client and supplier to my business, so I must maintain a solid connection with him to ensure he doesn't leave.


Reflect. This experience requires you to do a little 'targeted networking.'
How will this experience shape how you participate in any future networking events?
Did this experience differ from your networking experiences in the past? How?
This experience shaped how I will approach participating in any future networking events
because I will come in with the knowledge that I need to establish connections with people
with different level expertise.


Comments

  1. Hey! I think you did a great job with this post. I agree that this exercise will change the way I network in the future and force me to meet people at different levels of expertise. I think you made some great connections that really helped you with gaining more knowledge about your business idea. I think it is a great that you reached out and called people who you did not know, it shows how willing you are to put in effort for your business.

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  2. Eli, I thought this assignment was a great idea. You did a great job covering the three different aspects and I surely think networking with these different parties can make it easier and beneficial to creating any business idea to meet unmet needs. Networking with people you don’t necessarily know will be beneficial to any idea you have and will help you to gain more knowledge about any unmet need.

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